Earlier this week, pub chain JD Wetherspoon announced it is shutting down its social media accounts. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website and in our printed magazine, Wetherspoon News.” The news quickly sparked a debate – ironically […]

Imagine you have to attend a work function in a city 500 miles away. How do you get there? You could take a train, but it will take the best part of a day. Flying is faster, but can be prone to delays, and getting to the airport often costs as much as the plane […]

If you’ve been part of the online entrepreneurial community for a while, it’s highly likely you’ve come across the Ideal Customer Avatar exercise. Simply put, this involves creating a profile of what your ideal customer looks like. Some even go so far as to suggest giving your perfect customer a name. Of course, having a […]