Do you want to understand more about parents and how they shop, and gain a winning edge over your competitors?
Perhaps you have a great product and are looking for ways to build hype and generate buzz within the parenting community.
Or maybe you just want to collect some statistics and information on parents and children.
Either way, I can help.
Parent-Driven Insight
Supported by a 100,000+ strong community of parents (mums mostly, but also dads, grandparents and other family members), I offer unparalleled knowledge and insight into the world of mum. Whether you are looking for information about mums’ purchasing intent, household demographics, behavioural propensities or attitudinal dispositions, I can supply you with all the information you need to capture your share of the lucrative mummy market.
Parent-Focused Strategies
Work with me and I will help you shine a spotlight on the people who matter most — your customers. By looking at your business through the lens of your customers, and taking time to understand their needs and motivations, their complexities and insecurities, their whats and their whys, I will help you turn everyday information into useful and actionable insights that will give you an instant edge over your competitors.
Parent-Focused Strategies
Work with me and I will help you shine a spotlight on the people who matter most — your customers. By looking at your business through the lens of your customers, and taking time to understand their needs and motivations, their complexities and insecurities, their whats and their whys, I will help you turn everyday information into useful and actionable insights that will give you an instant edge over your competitors.
Parent-Driven Insight
Supported by a 100,000+ strong community of parents (mums mostly, but also dads, grandparents and other family members), I offer unparalleled knowledge and insight into the world of mum. Whether you are looking for information about mums’ purchasing intent, household demographics, behavioural propensities or attitudinal dispositions, I can supply you with all the information you need to capture your share of the lucrative mummy market.
Keen to learn more about how to target the world's most powerful consumers?
What makes over 75% of women change how they shop?
MotherhoodMums hold the keys to the kingdom, influencing over £250 billion in consumer spending in the UK alone. But how well do you really know them? Take this short quiz to find out.
READ MY BOOK
"This is a marketing bible for any new or existing business selling to mums. I only wish it had been around when our business started, as it would have saved us time, money and wasted energy."
- Sally Dhillon, co-founder Career Mums
AS SEEN IN
